Pros and cons of online ads
The fastest and the most simple way to attract clients on the website is to create and launch an online advertising campaign.
Disadvantages: if it’s simple it means that everyone does so. The competition level in PPC ads is one of the highest among other online marketing tools. That means the high conversions and traffic costs. But the traffic quality is one of the best due to operating with search queries and strict competition for goods and services.
Advantages: fast result, agile settings and the ability to use remarketing and select the most relevant traffic by combining the search queries and targeted audience segments. Moreover, online ads are measurable and can be operated by traffic channel and sales.
Usually, PPC advertising is a basic way to attract customers to the website. In the later stages, we add organic search traffic and direct visits.
Basic principles of building and managing the PPC campaign
Account should be easily operated. Its structure should correspond to the website structure.
Ads should be relevant to the queries for the highest CTR and lowest cost per click (some cheating with dynamic search query pasting can be used here).
Negative keywords and marketplaces are necessary. Cut off unrelated traffic, if needed.
Inner system KPIs and conversions should be optimized.
Add the GDN campaigns via keywords, marketplaces and audiences.
Add and segment the remarketing campaigns.
Constantly optimize the environment basing on the business KPIs.
Implement changes and new (beta) tools as fast as possible.
Analyze the competition and USP, keep an eye on pricing, offer solutions.
These are the basic positions you should consider while creating an ad account. Note that we create a unique account strategy for every website and business type, considering the budget. We build campaigns for them to correspond with Google Premier Partner quality standards. You can be sure that your campaign is built and set in a best possible quality.
You get more valuable traffic and better results than your competitors by trusting us with your traffic control in PPC networks within your projects, because of our expertise and fine-tuned management processes.
Our PPC traffic management principles
The business is the owner of it’s ads account: we create and operate accounts as managers.
We build the account structure for it to be comfortable and flexible in operating, depend on your business goals.
We constantly optimize and develop, including using the beta-toolsets.
We set up the analytics for managing based on conversions, sales and leads.
We predict the results.
We provide monthly reports for KPIs progress and completed tasks. We plan our performance for the 1 month or 3 months period.
We communicate with our client every week, depending on the load.
We analyze the competition, the initiative and we offer the improvements.
We measure our success by the results of our clients.