Basic SEO principles
The purpose of SEO is the improvement of basic product parameters, that influence the search traffic until the "better off competitors" level.
It's necessary to develop the product faster than competitors.
Note that nobody can make a perfect product.
The key factor is concentration on the niche, where you can succeed, basing on your time and resources.
And the best product is the one that solves a user's problem better than others.
The main vectors of product development, considering SEO:
- technical optimization (optimizing the website parameters)
- internal optimization (corresponding of the website pages and user's requests)
- external factors (content and backlinks)
The order of works
We need to understand the traffic value in your project's niche and what websites will we compete with for the place in the search results.
Our task is to improve your website and external backlinks in order to be better off the competitors. That's how you'll rise in the search results. In order to succeed here, we need to analyze the project parameters and define the most relevant optimization methods.
We select the requests, by which we want to get visits from the targeted audience then put them in order by the frequencies and spread them among the pages of our website. Depending on our ability and the competition level we select the requests which we'll use for promotion: requests with the bigger amount of traffic and higher competition level or the ones with less traffic, where it will be easier to get the top positions.
We plan the traffic value and conversions, according to the promotion strategy.
We create a brief for fixing the mistakes. Technical updates are important for better search engine promotion.
We select what to write in the special meta-tags, which are invisible for users, but visible for search engines. It helps to detect what to change or add to the content for search engines to put our website in better positions for the chosen search requests.
We set up the tracking of the positions, traffic and conversions.
We give tasks for the copywriters, contact the platforms, post the releases and build accounts on the corresponding resources.
We correct the strategy due to the market competitions changes and business goals changes.
We share the dynamics of the positions and traffic, market state, conversions, tell what work did we do and how much money we spent on every task.
The complex performance brings traffic and sales growth as a result of higher positions and the site's visibility in the search engines. The main indicators of SEO success for us are the growth of a targeted search traffic and growth of sales from the organic business search channel.