Analytics in marketing is a basis of optimization
Neither marketing nor business can get proper info regarding the effectiveness of issues or correctness of directions without correct analytics.
There is a plenty of analytics systems. The most common ones are Google Analytics and Yandex. Metrics.
At first, basic functionality is usually enough for the majority of projects. the thing is in proper primary settings and inner KPIs tracking.
Apart from registering in the services and plugging the tracking codes on the website for the e-commerce projects, its necessary to set up Ecommerce Tracking. Here you need to set up the additional actions tracking system, especially for content projects and service industry, and also to link the analytics data with business KPIs.
Our mission is to provide marketing and business specialists with the data for managing decision making.
What can we do about online business analytics
Minimizing the programmers involving. It’s enough to set up the Google Tag Manager in the website code for the majority of settings and data collection.
Setting up all the user activity trackings: e-commerce, clicks, form submission, page scrolling, time tracking and many other activities.
Importing and exporting the data to the CRMs and traffic control systems.
Aggregating the data from various systems into a single database.
Creating data dashboards and providing the regular reporting.
Analyzing the correlation between marketing and business KPIs.
Setting up the analytics correctly helps to get better marketing and business results. Improve, optimize, predict and develop the online business with data analytics.