Optiua.com is an exclusive Ukrainian representative of German equipment OPTIMUM. The company offers turning lathes, milling machines, drilling machines, band mills, and rigging.
A client that turned to us wanted to promote one of the website’s pages in the search results and help it make Google’s Top-5. When we started working on the project, we faced the following challenges:
We decided to use SEO tools for promotion. We used both the website’s main page and the main landing page for active promotion.
Any optimization should start from the analysis of the data that already exists. We conducted a detailed analysis of website’s condition to perform a proper evaluation. These are the internal parameters we paid attention to:
These are the external parameters:
After conducting a detailed analysis, we developed a promotional strategy to improve website’s position in search results.
An increase in internal reference weight allows a page to compete with other websites on similar topics. This means that search engines show pages with a bigger internal reference weight on top of search results, even when it's the only thing that differs that page from its competitors.
Here’s what we did during the first month of promotion:
Due to the budget limitations, we decided to use temporary links for promotion at the first stage of the project. This allowed us:
Temporary backlinks allowed us to improve website’s rankings quickly and at a minimal cost. We planned to replace them with permanent ones in the future.
This is how temporary backlinks differ from permanent ones:
The client used our Terms of Reference for website’s internal optimization to eliminate existing problems. Then we moved on to the next stage of the process.
We manually selected resources that were relevant to website’s niche and products, created a semantic core, and wrote Terms of Reference for a copywriter, who used it to write articles with permanent backlinks.
During the second month of promotion, we used the same tools we did in the first month. We also published an SEO article on an external resource and increased an overall quantity of backlinks, purchasing 4 everlasting and 11 temporary ones.
Jumping ahead, we want to notice that even though our promotional work ended in September, organic traffic volume on the promoted page continued to grow.
After two months of promotion, we got the following results:
The most important thing is that our promotion of specific pages affected an overall growth of site attendance. The average duration of a page view session reached 2,34 minutes.