The authors of the case study:
Okhai Polina, a specialist from the web analytics department at the ADINDEX agency.
Vasylenko Vladyslav, a specialist in local promotion at the ADINDEX agency.
We decided to combine two of the agency’s clients from different business niches in one case study to demonstrate how GMB could effectively help grow different businesses.
Google My Business is a so-called directory of organizations that passed Google verification. It helps:
Our client’s company didn’t have enough professionals to work with Google My Business (GMB). In particular, they didn’t have specialists for competent GMB account management that includes:
To raise the key performance indicators.
For the HOLZ store that sells doors and flooring, we did the following.
STEP 1. We created and correctly set up Google My Business account while keeping all the nuances and features of our client’s business in mind. One of these features HOLZ has is a large number of products and promo campaigns that we update every month.
STEP 2. We worked with negative reviews.
For the Volia telecommunication provider, we did the following.
STEP 1. Just like with HOLZ, we created and correctly set up Google My Business account while keeping all the nuances and features of Volia company in mind. Volia has several distinct features: it provides a large number of services and works with the clients from all over the country, which could result in possible glitches in the ‘Service Area’ (this is the parameter you can specify in GMB service if your company works with clients on a particular territory).
STEP 2. We set up the service area.
STEP 3. We combined all the departments into one account.
We monitored the source statistics.
We conducted Google My Business account administration.
We updated the information about departments.
We worked to raise the number of department cards' views by updating the content on a website.
We added additional information to new sections of GMB service to increase the relevance of data in Google My Business department cards.
In this case study, we described how setting up Google My Business account could affect different businesses. We worked with a telecommunication provider and with doors and flooring store. Our first client is a prominent company in their niche; the second one is a highly specialized store with a smaller audience. However, as you can see from the results, both companies benefited from setting up GMB accounts. Judging from that, we can conclude that Google My Business works well both for smaller businesses and for large ones.