How Ppc Ads Can Help Business Grow
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Aromateque

The client: aromateque.com.ua

Business: niche perfumery and brand makeup

Agency’s Goals: Transactions growths and CPA decreasing due to optimizing the Google Ads account (increasing the quality indicators, decreasing the CPC, getting rid off ineffective campaigns, groups and keywords, expanding the effective campaigns and searching for new account developing solutions).

Terms: 01.09.15 - current time.

Tools: Google Ads - search campaigns, Display Network remarketing, Display Network Dynamic Remarketing, dynamic search campaigns, Gmail campaigns

After one month of work, we achieved the following results:

  • 6% budget decreasing
  • 5% transaction number growth
  • 10% CPA decreasing
  • 135% revenue growth

Currently, the transaction price has grown due to price growth and higher competition. But the average purchase cost has also grown. The overall revenue and charges correlation keeps growing. You can see the last month to previous years correlation data on the diagram below.

August 2016-2018 growth tendency
Transactions
Revenue per 1UAH charge

Aromateque PPC


Deka

Client: deka.ua

Business: watches online store

Agency’s Goals:
Account optimization and finding ways to get the new audience and transactions (Google Ads shopping campaigns, remarketing and reach Display&Video 360 campaigns, video campaigns).

Terms: 01.04.18 - current time.

Tools: Google Ads search campaigns, Display Network remarketing, Display Network shopping ads remarketing, Display Network reach campaigns with shopping ads, dynamic search campaigns, shopping campaigns, video campaigns, Display&Video 360 media reach campaign, remarketing list media campaign.

After one month of work, we achieved the following results:

  • 48% budget decrease
  • 10% fewer transactions
  • 0,16% to 0,22% transaction coefficient growth
  • 43% CPA decrease

The first month of work and last reporting month comparison (August):

  • 12% budget growth
  • 0,22% to 0,41% transaction coefficient growth
  • x2,5 transactions number growth
  • 29% growth of the average purchase
  • x3,3 revenue growth

You can see the revenue per UAH 1 charge and sales number tendency on the diagram below:
August 2016-2018 growth tendency
Transactions
Revenue per 1UAH charge

Deka PPC


Oneclub

Client: oneclub.ua

Business: luxury clothing brands online retailer

Agency’s goals: Optimizing the account, transaction growths, CPA holding, new targeting audience searching with following multi-channel remarketing,

Terms: 01.01.17 - 01.04.18

Tools: Google Ads search campaigns, Display Network remarketing, Display Network shopping ads remarketing, Gmail campaigns, dynamic search campaigns, Display Network reach campaigns, Display&Video 360 remarketing lists media campaign, Yandex.Direct Smart campaigns.

After one month of work, we achieved the following results:

  • 12% traffic decrease
  • 7% budget growth
  • 21% transactions number growth
  • 12% CPA decrease

January 2018 and January 2017 comparison:

  • x2,5 budget growth. A part of the budget is set for reach campaigns in order to attract new users (the top of the sales funnel)
  • 90% transactions number growth
  • x2,2 transactions revenue growth
  • 20% growth of an average purchase
  • 30% CPA growth (including the increased CPC and reach campaigns budget value)
Oneclub PPC